We co-build beloved organizations with innovative partners

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How we work

Drawing from our well of combined expertise, as futurists, serial entrepreneurs and human-centered designers – as well as our vantage point from outside the main business – we are in a unique position to help engage in a new conversation that develops enthused, radical and disruptive business solutions, leveraging the power of an organization’s own people.

We work holistically, with four offerings, from purpose to ideation through to fully-functional, revenue-generating startup. Our process typically has four distinct stages, “conversation”, “vision”, “build” and “nurture”. Learn more.


Named to Fast Company’s World’s Most Innovative Companies List in 2019, MindMeet is the easiest way for anyone in the world to share knowledge and raise money for social good.

visit MindMeet

People recommendation for entrepreneurs based on people they trust.

visit BoxCircles

Provided door-to-door mass-transit, biking and walking directions in over 600 cities via HopStop.com or app.

acquired by Apple

An interactive travel referral service connecting travelers with qualified and customer-rated travel specialists.

acquired by Rand McNally
now owned by USA Today

Team Members

Chinedu Echeruo


Chinedu Echeruo is co-founder of the Love and Magic Company, a startup studio that co-build companies with innovative organizations.

Chinedu is a serial entrepreneur who has dared to invent the future: In 2005, he founded HopStop, the pioneering travel app that helped millions of users navigate public transportation in major metropolitan areas around the world. Apple acquired HopStop in 2013 and subsequently incorporated much of HopStop’s functionality into Apple Maps. Chinedu also founded Tripology, a lead-generation and referral business for the travel industry. Tripology was acquired by Rand McNally and later owned by USA Today.

Forbes has named Chinedu one of the “10 Most Powerful People in Africa.” He was also named Black Enterprise Magazine’s Small Business Innovator of the Year and listed in the magazine’s “Top 40 Under 40.” Chinedu has been featured in media including Bloomberg, Fortune, Wall Street Journal, New York Times, CNBC and more.

He believes that individuals, empowered by imagination and information, can solve virtually any problem.

Pamela Abalu


Pamela Abalu, co-founder of The Love and Magic Company,  pioneers human-centered design practices that infuse consciousness, energy flow, and inclusivity into global workplace transformations.

A Crain’s 40 Under 40 honoree, Pamela Abalu is inventing the future of workplace design. Named a “Designer to Know” by Contract Magazine, she has pioneered new models for enterprise scale and cross-cultural, inclusive design using innovative metrics like “Smiles Per Square Foot” and number of “Workplace Experiences Enlivened.”

Licensed at the age of 26, as the 179th licensed black female architect in the U.S., she has since led the transformation of over $1B of workplaces for thousands of individuals in 60+ countries. Pamela and her work have been featured in TIME, Smart Planet, Contract Magazine, Real Simple Magazine, Domino Magazine, Interior Design Magazine, The Network Journal, ABC, NBC, FOX, CBS, Cheddar TV, and Bold TV.

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