Love & Magic Company

A Startup Studio

We solve the idea problem for co-founders, corporations, and governments

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We believe

  • In Love & Magic
  • In inspiring consciousness and joy
  • That thought is creative and a form of technology
  • Imagination and creativity are unlimited resources


The easiest way for anyone in the world to share knowledge and raise money for social good.

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“The first act of creation is in the mind. Before you can do it, you have to think of it. It’s that simple.”

Chinedu Echeruo

“Tune in to your intuition. It is the tool to create endless possibilities.”

Pamela Abalu

“After harnessing space, the winds, the tides, gravitation, we shall harness for God the energies of love. And, for the second time in the history of the world, man will have discovered fire.”

Pierre Teilhard de Chardin

Team Members

Chinedu Echeruo


Chinedu believes that individuals, empowered by imagination and inspiration, can solve virtually any problem.

Chinedu is a serial entrepreneur who has dared to invent the future: In 2005, he founded HopStop, the pioneering travel app that helped millions of users navigate public transportation in major metropolitan areas around the world. Apple acquired HopStop in 2013 and subsequently incorporated much of HopStop’s functionality into Apple Maps. Chinedu also founded Tripology, a lead-generation and referral business for the travel industry. Tripology was acquired by Rand McNally and is now owned by USA Today. He is the inventor of US Patent # 7,957,871, for Methods and Apparatuses for navigation in urban environments.

Chinedu is committed to making the world a better, more cohesive place through the free flow of information. He and his life partner Pamela Abalu have launched The Love & Magic Company to incubate companies that enlighten and uplift. Pamela and Chinedu believe that #loveisthefutureofwork. And they aim to prepare the global workforce for it.

Chinedu holds an M.B.A. from the Harvard Business School and B.S in Finance and Accounting (Honors) from Syracuse University.

Pamela Abalu


Prior to cofounding Love and Magic Company, Pamela was Chief Architect for insurance giant MetLife and is credited with rejuvenating and transforming MetLife’s global work culture through the delivery of human-centered spaces.

Nigerian by birth, Pamela attended Iowa State University for her Bachelor of Architecture degree. By age 26, Pamela became one of around 300 li­censed black female architects in the United States. By 33, she was the Chief Architect at MetLife, overseeing $1 billion of capital investment across 65 countries.

A Crain’s 40 under 40 honoree, Pamela and her work have been featured in Time, Smart Planet, Contract Magazine, Real Simple Magazine, Domino Magazine, The Network Journal, Cheddar TV, BOLD TV and more.

Prior to joining MetLife, Pamela led the delivery of transformative projects for a diverse global client base including Goldman Sachs, Thomson Reuters, L’Oreal, Dar Alhanda­sah, Hanwha Korea and Bloomberg LP.

Today, as we live our lives increasingly virtually, Pamela has turned her sights to also creating digital infrastructure that creates space for humanity. Pamela and her life partner Chinedu Echeruo co-founded The Love & Magic Company as a “conscious evolution” startup studio which incubates companies that empower creators.

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What We Do


Generate and warehouse valuable ideas.


Partner with conscious co-founders, corporations or governments.


Creation always with love & magic.


Launch a company with product-market-fit that brings goodness.

Word on the Street