We co-build companies with innovative organizations

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How we work

  • Discover – As outsiders and futurists, we identify problems and perceive solutions through a different lens.
  • Design – Using human-centered design methodologies and evolving technologies, we architect solutions to the problems.
  • Develop – As seasoned entrepreneurs, we tap into our tribe of experts and investors to co-build thriving start-ups which solve the problems.

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Team Members

Chinedu Echeruo

Co-founder

Chinedu Echeruo is co-founder of the Love and Magic Company, a startup studio that co-build companies with innovative organizations.

Chinedu is a serial entrepreneur who has dared to invent the future: In 2005, he founded HopStop, the pioneering travel app that helped millions of users navigate public transportation in major metropolitan areas around the world. Apple acquired HopStop in 2013 and subsequently incorporated much of HopStop’s functionality into Apple Maps. Chinedu also founded Tripology, a lead-generation and referral business for the travel industry. Tripology was acquired by Rand McNally and later owned by USA Today.

Forbes has named Chinedu one of the “10 Most Powerful People in Africa.” He was also named Black Enterprise Magazine’s Small Business Innovator of the Year and listed in the magazine’s “Top 40 Under 40.” Chinedu has been featured in media including Bloomberg, Fortune, Wall Street Journal, New York Times, CNBC and more.

He believes that individuals, empowered by imagination and information, can solve virtually any problem.

Pamela Abalu

Co-founder

Pamela Abalu, co-founder of The Love and Magic Company, delivers cutting edge work infusing consciousness, energetic flow and inclusivity into global workplace transformations.   

By age 26, Pamela became one of 300 licensed black female architects in the US; by 33 she was Chief Architect for MetLife, overseeing $1B of capital investment in inclusive workplace design across 65 countries. She practices enterprise scale, cross-cultural, human centered design and is an evangelist for the “Love and Magic” required to create spaces which help people be their best selves and contribute to others.

Pamela is a Crain’s 40 under 40 and Pioneer-in-Design Honoree and was also named a “Designer to Know” by Contract Magazine. Her work has been featured in Time Magazine, Smart Planet, Contract Magazine, Real Simple Magazine, Domino Magazine, The Network Journal, Cheddar TV, BOLD TV and more.

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